A wide photographic shot of a modern analytics workspace dedicated to psychology research in consumer contexts. A large ultrawide monitor dominates the center, filled with a multi-panel dashboard: time-series graphs of purchase patterns, a Sankey diagram of decision flows, and maps of gaze-tracking heat zones over a digital storefront. Nearby, a second vertical screen shows cleanly formatted statistical output and model diagnostics. The matte black desk holds a slim keyboard, a notebook of neatly handwritten hypotheses, and a pair of over-ear headphones resting on a stand. Cool white LED task lighting illuminates the setup, while ambient indirect light gives the room a soft, focused glow. The composition is symmetrical and balanced, with a calm, highly professional mood and crisp photographic realism.

Research Portfolio

Psychology and consumer studies connecting rigorous methods with practical impact in marketing and employability.

A close-up photographic scene of a polished wooden table in a quiet research lab, featuring an array of consumer behaviour experiment materials. In the foreground, a set of elegantly designed product mock-up boxes with different price tags and label layouts are arranged in a semi-circle, beside a tablet running a randomized choice-task interface. Behind them, a large curved monitor displays a multicolored decision tree and behavioural segmentation chart. Cool, diffused overhead lighting creates an even, clinical illumination with minimal shadows, emphasizing precision and clarity. Shot at eye level with a shallow depth of field that keeps the experimental setup in crisp focus while softly blurring shelves of reference books and organized storage in the background, projecting a professional, methodical atmosphere.
A photographic interior of a minimal, contemporary research studio designed for testing consumer decision-making in realistic environments. In the center, a simple, uncluttered table holds a tablet showing a simulated online store, flanked by two sets of physical product prototypes with varying packaging designs and color schemes. Along one wall, three large monitors display eye-tracking heatmaps, funnel diagrams, and session replay thumbnails. The space is lit by soft, diffused ceiling panels and subtle floor uplighting, producing an even, shadow-free illumination. Shot from a slightly elevated angle with rule-of-thirds composition, the room feels controlled yet approachable, emphasizing applied experimentation and the translation of psychological theory into practical consumer insights.
A wide photographic shot of a modern analytics workspace dedicated to psychology research in consumer contexts. A large ultrawide monitor dominates the center, filled with a multi-panel dashboard: time-series graphs of purchase patterns, a Sankey diagram of decision flows, and maps of gaze-tracking heat zones over a digital storefront. Nearby, a second vertical screen shows cleanly formatted statistical output and model diagnostics. The matte black desk holds a slim keyboard, a notebook of neatly handwritten hypotheses, and a pair of over-ear headphones resting on a stand. Cool white LED task lighting illuminates the setup, while ambient indirect light gives the room a soft, focused glow. The composition is symmetrical and balanced, with a calm, highly professional mood and crisp photographic realism.
A close-up photographic scene of a polished wooden table in a quiet research lab, featuring an array of consumer behaviour experiment materials. In the foreground, a set of elegantly designed product mock-up boxes with different price tags and label layouts are arranged in a semi-circle, beside a tablet running a randomized choice-task interface. Behind them, a large curved monitor displays a multicolored decision tree and behavioural segmentation chart. Cool, diffused overhead lighting creates an even, clinical illumination with minimal shadows, emphasizing precision and clarity. Shot at eye level with a shallow depth of field that keeps the experimental setup in crisp focus while softly blurring shelves of reference books and organized storage in the background, projecting a professional, methodical atmosphere.

Projects

This portfolio presents selected psychology and consumer behaviour projects, outlining the research questions, methods, and outcomes for each case, along with my specific role across design, analysis, and translation of findings into marketing and employability insights.

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About

Impact across research and practice

Across academic and industry work, projects span nine years of experience, influencing multi-channel marketing performance, informing graduate employability initiatives, and reaching thousands of users, with findings presented to stakeholders ranging from university departments to performance marketing teams.

View highlights
A photographic interior of a minimal, contemporary research studio designed for testing consumer decision-making in realistic environments. In the center, a simple, uncluttered table holds a tablet showing a simulated online store, flanked by two sets of physical product prototypes with varying packaging designs and color schemes. Along one wall, three large monitors display eye-tracking heatmaps, funnel diagrams, and session replay thumbnails. The space is lit by soft, diffused ceiling panels and subtle floor uplighting, producing an even, shadow-free illumination. Shot from a slightly elevated angle with rule-of-thirds composition, the room feels controlled yet approachable, emphasizing applied experimentation and the translation of psychological theory into practical consumer insights.