A wide photographic shot of a modern analytics workspace dedicated to psychology research in consumer contexts. A large ultrawide monitor dominates the center, filled with a multi-panel dashboard: time-series graphs of purchase patterns, a Sankey diagram of decision flows, and maps of gaze-tracking heat zones over a digital storefront. Nearby, a second vertical screen shows cleanly formatted statistical output and model diagnostics. The matte black desk holds a slim keyboard, a notebook of neatly handwritten hypotheses, and a pair of over-ear headphones resting on a stand. Cool white LED task lighting illuminates the setup, while ambient indirect light gives the room a soft, focused glow. The composition is symmetrical and balanced, with a calm, highly professional mood and crisp photographic realism.

Methods Overview

Tools and techniques I use to design studies, analyse behaviour, and translate findings into action.

Approach

I combine experimental, survey, and field methods to study how people make decisions in real contexts. My work balances statistical rigour, transparent preregistration, and practical relevance for employers, marketers, and policy teams.

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A close-up photographic scene of a polished wooden table in a quiet research lab, featuring an array of consumer behaviour experiment materials. In the foreground, a set of elegantly designed product mock-up boxes with different price tags and label layouts are arranged in a semi-circle, beside a tablet running a randomized choice-task interface. Behind them, a large curved monitor displays a multicolored decision tree and behavioural segmentation chart. Cool, diffused overhead lighting creates an even, clinical illumination with minimal shadows, emphasizing precision and clarity. Shot at eye level with a shallow depth of field that keeps the experimental setup in crisp focus while softly blurring shelves of reference books and organized storage in the background, projecting a professional, methodical atmosphere.
A photographic interior of a minimal, contemporary research studio designed for testing consumer decision-making in realistic environments. In the center, a simple, uncluttered table holds a tablet showing a simulated online store, flanked by two sets of physical product prototypes with varying packaging designs and color schemes. Along one wall, three large monitors display eye-tracking heatmaps, funnel diagrams, and session replay thumbnails. The space is lit by soft, diffused ceiling panels and subtle floor uplighting, producing an even, shadow-free illumination. Shot from a slightly elevated angle with rule-of-thirds composition, the room feels controlled yet approachable, emphasizing applied experimentation and the translation of psychological theory into practical consumer insights.

Services

I support teams with end‑to‑end behavioural research: framing questions, designing experiments or surveys, programming studies, analysing data, and translating results into clear recommendations for marketing, product, and talent decisions focused on employability and consumer behaviour.

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About

Research process, step by step

From defining a focused question through sampling, measurement design, data collection, analysis, and reporting, I follow a transparent, repeatable workflow that keeps stakeholders involved and ensures findings are both statistically sound and immediately usable in academic or commercial settings.

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A wide photographic shot of a modern analytics workspace dedicated to psychology research in consumer contexts. A large ultrawide monitor dominates the center, filled with a multi-panel dashboard: time-series graphs of purchase patterns, a Sankey diagram of decision flows, and maps of gaze-tracking heat zones over a digital storefront. Nearby, a second vertical screen shows cleanly formatted statistical output and model diagnostics. The matte black desk holds a slim keyboard, a notebook of neatly handwritten hypotheses, and a pair of over-ear headphones resting on a stand. Cool white LED task lighting illuminates the setup, while ambient indirect light gives the room a soft, focused glow. The composition is symmetrical and balanced, with a calm, highly professional mood and crisp photographic realism.