A wide photographic shot of a modern analytics workspace dedicated to psychology research in consumer contexts. A large ultrawide monitor dominates the center, filled with a multi-panel dashboard: time-series graphs of purchase patterns, a Sankey diagram of decision flows, and maps of gaze-tracking heat zones over a digital storefront. Nearby, a second vertical screen shows cleanly formatted statistical output and model diagnostics. The matte black desk holds a slim keyboard, a notebook of neatly handwritten hypotheses, and a pair of over-ear headphones resting on a stand. Cool white LED task lighting illuminates the setup, while ambient indirect light gives the room a soft, focused glow. The composition is symmetrical and balanced, with a calm, highly professional mood and crisp photographic realism.

Academic CV

Current positions, education, research training, and professional service across psychology, consumer behaviour, and marketing.

About

Psychology Research & Consumer Behaviour

MSc Psychology researcher connecting behavioural theory with nine years of performance marketing experience. I study job-search self-efficacy and graduate employability, translating rigorous methods into actionable insights for consumer behaviour, digital media, and social commerce.

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A close-up photographic scene of a polished wooden table in a quiet research lab, featuring an array of consumer behaviour experiment materials. In the foreground, a set of elegantly designed product mock-up boxes with different price tags and label layouts are arranged in a semi-circle, beside a tablet running a randomized choice-task interface. Behind them, a large curved monitor displays a multicolored decision tree and behavioural segmentation chart. Cool, diffused overhead lighting creates an even, clinical illumination with minimal shadows, emphasizing precision and clarity. Shot at eye level with a shallow depth of field that keeps the experimental setup in crisp focus while softly blurring shelves of reference books and organized storage in the background, projecting a professional, methodical atmosphere.
A photographic interior of a minimal, contemporary research studio designed for testing consumer decision-making in realistic environments. In the center, a simple, uncluttered table holds a tablet showing a simulated online store, flanked by two sets of physical product prototypes with varying packaging designs and color schemes. Along one wall, three large monitors display eye-tracking heatmaps, funnel diagrams, and session replay thumbnails. The space is lit by soft, diffused ceiling panels and subtle floor uplighting, producing an even, shadow-free illumination. Shot from a slightly elevated angle with rule-of-thirds composition, the room feels controlled yet approachable, emphasizing applied experimentation and the translation of psychological theory into practical consumer insights.

Research, Teaching & Service Highlights

Explore detailed records of academic appointments, research projects, grants, and committee work. Each entry highlights methods, outcomes, and contributions to psychology, consumer behaviour, and performance marketing, offering a transparent view of my developing research profile.

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