Introduction
Welcome to my personal archive, where I store my work, ideas, and research interests.
I created this space mostly to give my curiosity a home: to explore the different topics and research areas that have shaped who I am today and continue to inspire me.
I named it Unfinished Thoughts because knowledge has no finish line. Every piece of knowledge is a chance for me to ask better questions. And I believe the more we learn, the more there is to discover.
I’m especially draws to the messy yet fascinating connections between psychology and real life/workplace problems. Not just ‘what’ people do, but more about ‘why’, delving into individual experiences, and how organisations can respond more thoughtfully.
I hope this space can contribute, even in a small way, and connect me with curious minds who enjoy exploring these topics as much as I do.
Research Support
Literature review, data organisation, evidence gathering, and research assistance across psychology and marketing/business-related topics.
People & Organisations
Exploring workplace behaviour, employee experience, organisational culture, and the psychological factors that shape how people work.
Analysis & Insight
Turning information into clearer findings through structured thinking, thematic analysis, and careful communication.
Applied Psychology
Connecting theory with practice to understand real world organisational challenges and provide practical interventions.
Skills
P&L and budget management
Project management
Partnership & management
Performance marketing
Python (in progress) applied to experimental design, data analysis, and consumer behaviour research
About
Curious minds turning human behaviour into ideas that work
Projects
Experiments
From testing tiny design tweaks to building full storyboards of how a decision really unfolds
Branding
Deep dives into packaging, campaigns, and landing pages to see how a brand actually feels in the wild
Analytics
From messy data to dashboards, snapshots, connects real behaviour to clear next steps for products, campaigns, or teams
Studio Portfolio: Psychology & Consumer Behaviour 